The Boutique Campus

The over 150-year-old school hotel building was once an internationally renowned spa hotel with various healing mineral springs.

 

Programs taught
  • Bachelor - Professional Pathway
  • Bachelor - Direct Entry (3 semesters)
  • Swiss Professional Degree
Affective Hospitality

Emotional experiences of hotel or restaurant customers in fact contribute to loyalty, satisfaction, future purchase intentions, a “forgiving” attitude and recommendation.

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About

In the context of hospitality, it is all about guests’ individual emotions. They are instrumental in decoding human decisions, as they are strong motivational forces that shape decision-making processes.

So at its core, Affective Hospitality can be defined as the strategic, operative and tactical provision of experiential, culturally mindful interaction scenarios to evoke conscious inert and positive guest emotions by activating the entire sensory range through controlled verbal and non-verbal communication.

It may not be possible to control or recreate guest emotions in hospitality but it is possible to create emotive frameworks within which those experiences are more likely to happen. This objective needs to permeate through all strategic and operational management levels of a hotel.